The Balearic Islands' Primary Sector Gains Visibility with a Public Marketing Plan

A three-year plan promotes the consumption of local produce on the Balearic Islands with initiatives in domestic and foreign markets

What does it consist of?

After years without a specific budget, the Balearic Islands are launching a comprehensive plan to raise the profile of local agri-food products. The scheme includes fairs, trails, training, information campaigns and initiatives aimed at both locals and tourists.

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Data

PROJECT TITLE IN THE CALL
Local product promotion plan
LOCATION
Mallorca, Minorca, Ibiza, Formentera
Entity submitting the PROJECT
Conselleria d'Agricultura, Pesca I Medi Natural
Entity that executes the project
Direcció General Qualitat Agroalimentaria i Producte Local
Project code
ITS2425-040
Total project amount
4.611.293 €
ITS granted amount
3.258.293 €
Executed amount
588.871 €
Call year
2024-2025
Execution status
In execution
Purpose
Environment
Budget execution
Executed: 18.07%
Last data request
13.07.2026

The project

The lack of marketing has been a constant barrier for local agri-food products. With no resources of its own and no marketing plan in place, the primary sector had been experiencing structural difficulties in domestic and foreign markets. A new plan from the Directorate-General for Agri-food Quality and Local Products seeks to reverse this situation.

Over three years, campaigns will be launched targeting different audiences: locals, hospitality professionals, tourists and international opinion leaders. Planned initiatives include fairs, farm tours, themed competitions, special training and informational material in a range of formats. The total investment is over €4.6 million.

One of the key focuses is to encourage a stronger link between tourism, the countryside and food. Increasing the consumption of local products will boost agricultural profitability, combat rural depopulation and reinforce sustainable land use. Reduced emissions are also expected by minimising long distance transport.

Beyond promoting Balearic products as a sign of cultural and culinary identity, the plan includes training for the HORECA sector and cooking schools. The aim is to establish a more balanced economic model, which values local products as a strategic element of the tourist destination.