Balearic Heritage as the Key to Greater Sustainability and Balance in Tourism

Cuisine, culture and nature to promote the islands beyond the summer season

What does it consist of?

The Balearic Islands have launched a strategy to boost off-peak tourism with unique sustainable products. Through cuisine, cultural heritage and the natural environment, the project aims to diversify tourism and make the islands more attractive in winter.

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Data

PROJECT TITLE IN THE CALL
Gastronomic, cultural and natural heritage, as core ideas of diversification
LOCATION
Mallorca, Minorca, Ibiza, Formentera
Entity submitting the PROJECT
Govern de les Illes Balears
Entity that executes the project
Agència d'Estratègia Turística de les Illes Balears (AETIB)
Project code
ITS2017-007
Total project amount
1.200.000 €
ITS granted amount
1.200.000 €
Executed amount
1.132.122 €
Call year
2017
Execution status
Executed
Purpose
Destination Improvement
Budget execution
Executed: 94.34%
Last data request
02.06.2022

The project

The project is part of a plan launched in 2016 and developed in a second phase between 2017 and 2018. It seeks to support proposals linked to local identity that turn Mallorca, Menorca, Ibiza and Formentera into attractive destinations all year round. The initiative is based on three pillars: cuisine, culture and nature, as the basis for new tourism branding.

In terms of cuisine, actions include cooking demos, markets, fairs, and high-quality food and wine events. Cultural heritage is promoted through the creation of guides, routes, an app for archaeological sites and a museum at the Convent of San Diego. Regarding natural heritage, ecotourism is promoted through the Ecotourism Club and new sustainable activities.

The Balearic Government, through the Agència d'Estratègia Turística, has implemented this plan with an investment of €1.2 million, most of it funded by sustainable tourism tax. The action helps to diversify the tourism economy and create a more balanced, more respectful image of the archipelago.